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Panic marketing works because some fears are real and some are made to appear real. And the fear doesn't have to be catastrophic, just a forecast for a heavy snowfall will due, or that there will be nothing left if you dont buy now. Vendor trust is irrelevant. Get your fall out shelters and snowshovels here, while they last.

Molly Maguire

The run on duct tape could be appreciated as an example of panic marketing -- if 3M were in cahoots with the DHS.

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