After TypePad and I had our first big row following a dismal service failure, it sent what seems to be a sincerely worded apology, which has me considering taking it back:
We are all aware that you pay for TypePad and expect to receive superior service and performance in return. At times last month, we did not provide that type of experience to all our customers and apologies are not good enough.
TypePad has offered a variety of compensation packages and taken an innovative strategy of letting the customer decide how much of a service credit would make up for the inconsistent service. Everyone is defaulted to a 15-day offer. That is, if you never read the apology email and never even noticed the problems, you will still get a free, 15-day extension of service. You can also up the compensation to 30 days if you believe "performance issues made it very difficult...to use the service on multiple occasions," or even to 45 days if you thought "performance issues affected [you] greatly, making [your] experience unacceptable." The last possible choice is to decline the credit on the grounds that it didn't affect you at all.
I picked 30 days. I could still post and my blogs were accessible to all six of my readers. The slowness and lack of statistics cost TypePad the extra 15 days. As a marketer constantly grappling with retention issues, I find this to be a very intriguing concept. And I am not alone in thinking this was cool (of course, others think this is a sign of desperation, or justification to file a class action suit). I desperately want to know what the most popular compensation choices were and if TypePad is losing more or less money than anticipated.
I also appreciated Mr. Dash of Six Apart stopping by to check in. Any time you have a VP taking responsibility for service problems with customers directly, you get an idea that the company understands what it takes to maintain a good relationship with customers.
Pay attention, service providers, because you too will inevitably screw up, and TypePad looks to be doing a great job at minimizing the damage. As much as I hate to say it, I'm used to TypePad now, and the switching costs are not something I want to deal with unless the service or relationship deteriorates to the point where I have no other choice.
Thank you, TypePad, for giving me another choice. I hope it sticks.