This is targeted marketing

I rarely learn solid marketing practices from big companies. That's a brutal generalization, but it's far more true than not (thus rendering it, by definition, a "generalization." See how that works?). Larger companies mean more risk-aversion which translates to less cutting edge stuff which translates (again, generally) to yawn. Given that, you can imagine my surprise when I read about Unisys targeting 20 potential customers specifically with magazine covers and billboards.

This is every marketer's dream: to know that an individual is a key decision maker who could stand to make massive purchases from your company iand to provide him or her with precisely the right information and motivation. Sadly, for many of us who live and die on the Internet, the sum total of our targeted potential customer knowledge is "an English speaker somewhere in California who visited us at 10 am using Firefox and left after three minutes." Not exactly enough information to build a campaign around, admittedly. But the gap is closing.

I know this has a creepy "Minority Report" feel to it if you look at it a certain way, but I'm willing to withhold judgment as long as the information is publicly available anyway.  Congrats to Unisys for giving us a brief glimpse into the way things should be once enough information is out there.